» How to get your website on Google

How to get your website on Google

Here are our 10 easy steps on how to get your business website on Google…

1.  Ensure your website is ready

Before you tell Google to index your website, you must ensure your website is ready for the search engines.  This will ensure that Google will index your website properly without any penalties, and will minimise problems later on.

You need to check that:
  • Your site’s pages all work without error codes
  • Your heading meta information is complete
  • Your online forms work
  • Your page links work
  • Your content is unique and original

Once you have made certain your website works as was intended when you designed and created it, you will have a smoother transition onto Google search.

2.  Complete your search engine optimisation (SEO) tasks

You must ensure you have your short and long-tail keywords on each page and set-up for local search criteria before telling Google to index your website.  Google uses keywords to determine what your pages are about, and to place your pages in the correct index category for search.

You need to ensure that:
  • Your meta titles and descriptions include your keywords
  • The body copy on your pages include your keywords
  • Each page has 300-500 words
  • You have permalinks enabled for usability

The better your search engine optimisation on each page the better you will rank on the search pages once indexed on Google search.  This ensures your pages will show on the search engine results pages (SERPS) and is how to get your business website on Google for the right keywords.

3.  Create your sitemap.xml document

Your sitemap.xml file should contain information about your entire site’s page URLs, the date of creation, and priority.  There is a structured way you should write and configure your sitemap using coding.

As you add pages to your business website and blog later on, you will need to update your sitemap.xml file and re-submit to Google as you go.

4.  Upload your sitemap.xml file to your website’s root folder

Once you have your sitemap.xml file ready you will need to upload this to your website’s hosting root folder.  If you’re using CPanel, you can find your root directory through a web files folder, which will have a file upload button available.

Use this button or link to upload your sitemap.xml file and follow the on-screen prompts to locate and upload the file.

5.  Log in to Google Webmaster Tools

Using your Google account, log in to Google’s Search Console and you will be presented with the Webmaster user interface.  This is where you can tell Google about your business website and sitemap.xml file to begin being indexed on Google search.

6.  Add your site’s full URL

On the home screen, you will see a red button marked, ‘Add A Property,’  Click this to add your website’s homepage URL.

It’s best to add the URL both with and without the www prefix.  You will have the opportunity to decide which URL is your main preference for indexing your website on Google.

7.  Add your sitemap.xml URL

Once your website property is entered into Google webmaster tools, you must select the URL and be taken to your dashboard.  From here, find the Crawl menu and select Sitemaps page.

On this page, you will see a red button marked, ‘ADD/TEST SITEMAP.’  Click this and enter the URL of your sitemap, which will be [Your Website URL]/sitemap.xml.

Click the blue ‘Submit Sitemap’ button and Google will fetch and test your sitemap.  If Google displays any errors, you must fix these and resubmit your sitemap.

8.  Fetch URL and all links as Google

Once you have added your website and sitemap, under the Crawl menu select ‘Fetch as Google.’  On this page, leave the URL as is, and press the red ‘Fetch’ button.

Once the fetch is completed, you will see a grey button in the fetch results marked, ‘Submit to Index.’  Press this button, select, ‘Crawl this URL and its direct links’, press the blue ‘Go’ button.

Google will now crawl your website and begin adding your pages to their index.

9.  Wait for a few days

It will take a few days for your pages to be indexed and begin displaying for search terms (keywords) you have chosen including related terms.  To see how your site is doing, find the ‘Search Traffic’ menu and select ‘Search Analytics’.

10.  Link your other Google accounts together

It’s also important you link your other Google accounts together and include Adwords, Adsense, and Analytics, as they’ll share information between them giving you better results data in order to improve your business website later on.  And this is how to get your business website on Google in 10 easy steps.